Hermes New Scent...Santal Massoïa

Jean-Claude Ellena imagined an Indonesian forest, and felt  transported to those rugged, fragrant tree trunks. Intrigued and seduced by the strange, slightly primitive and raw perfume at once mellow, milky and pungent – coming from these trees that look like great sticks of cinnamon;  in order to produce an olfactive expression of supple and velvet-smooth sandalwood and massoia.

This Hermes-sence combines the suppleness of milky woods, constituted by the enveloping sweetness and skin-like fullness peculiar to sandalwood; and massoia with its unexpected aspect of resin and the delicious element of dulce de leche and dried fruit.The paradox of the Arab Fragrance” JC.Elena, thinks that Arabian wood perfume wearers will love this new sent as it leaves soft and musk finish.

Six Years in the making! The tenth fragrance in the Hermes-sence collection, Santal Massoïa  is released!

Hermès waiting list soon to be back!

They’re called It bags for a reason, with many thanks to Grace Kelly and Jane Birkin, of course.

The iconic French luxury brand Hermès just announced a 49.5 percent jump in first-half profits, with a net income totaling 290.9 million euros, or $418.6 million at current exchange rates.

It’s quite a chunk of change, even considering the Kelly and Birkin bags can easily go for tens of thousands of dollars a pop. But to keep up with ever-growing demand, the company has reportedly hired nearly 400 new employees.

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“We are selling at the rate we are producing,” Hermès CEO Patrick Thomas told the Guardian. "We haven't yet seen a reduction in the number of people coming into our shops, not even in Japan [following the earthquake and tsunami disaster] ... ”

So, if there’s a Kelly calling your name, get thee to an Hermès store! We have a feeling the whole waiting list phenomenon may soon come back into play, and a faux just won’t cut it ...

Is this a sign that the economical crisis is way behind us… or is it a new trend of investment & we will soon hear about it in "Wall street"