Hysteria at Versace for H&M launch

With many shoppers having spent the night queuing on the pavements outside, there were scenes of hysteria as the eager crowds were finally let in to fill their arms with brightly printed garments from the shelves without even looking at the design or size... Some were pickin up all that they can see exceeding what they can carry!... fortunately the ambulances were on high alert!

In Dubai (There aren't many things which will have 200 people queuing patiently outside a store from 5am. Versace for H&M apparently will), shoppers reported H&M stores selling out of the entire collection in under 30 minutes - with many pieces arriving on eBay moments later. Smart ones (women) headed immediately after the women's collection was vanished in minutes to the Men's section & got superb "Unisex" pieces, some are even better than the Women designs!

After this huge success, even before the official launch looking at the amount of the celebs who supported the collaboration, the amazing campaign and outstanding collection it was very clear that  THE RISE AND RISE OF DONATELLA VERSACE was around the corner! 
(below Donatella arriving to the London H&M shop greeting the shoppers at the day of the launch)

Donatella Versace has yet again proven her business credentials by designing a Versace collection for H&M, immediately raising the profile of the family firm. The 56-year-old took over as chief designer of the Italian fashion label when her brother, Gianni, was killed on the doorstep of his Florida home in 1997. The company is one of the last truly family-owned fashion houses.

Donatella is Vice President of the Versace group and owns 20 per cent of the entire stock market assets of Versace.

Her brother, Santo Versace, owns 30 percent and Donatella's daughter Allegra Versace inherited 50 per cent of the company stock after the death of her uncle, Gianni. Allegra inherited $700 million on her eighteenth birthday and was also given Gianni's villa on Lake Como, and a large townhouse in Manhattan. While the family firm's reputation is no longer what it was at its peak in the Nineties, Donatella and Co. will hope that this collaboration will boost their reputation... and their revenue.


Versace for H&M - Official Commercial

Fashion du Soir at Cirque du Soir Dubai launch Party!

London’s most infamous celebrity nightspot Cirque du Soir  has arrived in Dubai & the launch party was yesterday! Management & Brand Ambassador Wadih El Najjar made sure to have on their list the most Stylish & Fashionable crowd in town! (even from out of town!!!) Celebs & Socialites also did not miss it out the party that marked the Dubai nightlife indeed...

"FASHIONDUSOIR" check out my Red Carpet Best Dressed Picks!

Nadine Labaki Modeling! Photoshoot Revealed...

Nadine Labaki is AW11 Hoss Intropia's Ambassador! it was announced earlier, but couldn't wait to check out the photoshoot & share it with you as soon as it was released!

“An exotic and natural beauty, Nadine embodies a successful and inspirational woman rooted in the brand’s identity. She was chosen to be the Brand Ambassador for Hoss Intropia in the Middle East for her beauty, style, individuality and for our love of her movies that deal with the power of women in the society today.” HI

Apart from being one of the most popular directors in the Arab World Nadine is a Restless Creative with an urge to do much more with her talent & beauty as a fact!

The collection she presented  use minute detailing as usual, retro inspired dresses, and neutral palette, Vibrant prints as a HI trademark, delicate embroidery & Old New Look!
When our model is a director... the making of is a must see! (below) includes Interview with Nadine !

Charlize Theron costars with Marilyn Monroe, Grace Kelly...//Dior

One of my "J'adore"Ads, the best so far by Dior! watchin it over & over again since its release! 

Charlize Theron costars with legendary actresses Grace Kelly, Marilyn Monroe and Marlene Dietrich exchange glances and even some conversation!

"It was incredibly glamorous and fantastic. I don't think I'll experience something like that again in my lifetime," Theron

Hermes New Scent...Santal Massoïa

Jean-Claude Ellena imagined an Indonesian forest, and felt  transported to those rugged, fragrant tree trunks. Intrigued and seduced by the strange, slightly primitive and raw perfume at once mellow, milky and pungent – coming from these trees that look like great sticks of cinnamon;  in order to produce an olfactive expression of supple and velvet-smooth sandalwood and massoia.

This Hermes-sence combines the suppleness of milky woods, constituted by the enveloping sweetness and skin-like fullness peculiar to sandalwood; and massoia with its unexpected aspect of resin and the delicious element of dulce de leche and dried fruit.The paradox of the Arab Fragrance” JC.Elena, thinks that Arabian wood perfume wearers will love this new sent as it leaves soft and musk finish.

Six Years in the making! The tenth fragrance in the Hermes-sence collection, Santal Massoïa  is released!