Following her highly successful debut as the face of Louis Vuitton,
actress Michelle Williams is back this spring in a second advertising campaign
spotlighting three key city bags: the new Lockit, the Capucines, and the iconic
Alma.
Photographed once again by Peter Lindbergh, whose sensitive portraits embodied
the spirit of the first campaign, Michelle Williams is here revealed in a new
light, bringing her special acting talents to bear as she projects three
different facets of femininity in a series of visuals styled by Carine
Roitfeld.
For the Lockit, Louis Vuitton’s contemporary reinterpretation of its
classic 1950s design, Michelle Williams is the essence of the stylish,
self-confident Parisienne. Her
nonchalant poses reflect the understated elegance of the new day bag in supple Veau
Cachemire leather, which is featured in chic pastel shades. For the Alma, the
actress is in playful spirits, showcasing the bag’s eye-popping colors of Epi leather
as she perches on a pile of trunks. The ladylike Capucines, meanwhile, is ideally
complemented by a more restrained, sophisticated mood.
From the compelling combination of force and fragility of the first
campaign, to the vibrant contrasts of this second outing, Michelle Williams –
as she has done so many times on screen – makes her own her latest role as the
multi-faceted Louis Vuitton woman.
First rising to prominence in Ang Lee’s Oscar-winning Brokeback Mountain (2005), Michelle
Williams went on to give critically acclaimed performances in films such as Synecdoche, New York (2008), Shutter Island (2010), and My Blue Valentine (2010). In 2011, her
performance as Marilyn Monroe in My Week
with Marilyn earned her a Golden Globe and her third Oscar nomination.
Michelle Williams has finished filming Suite
Française, which is based on the award-winning novel by Irène Némirovsky,
discovered decades after the writer’s death in Auschwitz.
The new Louis Vuitton advertising campaign with Michelle Williams will
break in the May 2014 issues of magazines worldwide.
