Hysteria at Versace for H&M launch

With many shoppers having spent the night queuing on the pavements outside, there were scenes of hysteria as the eager crowds were finally let in to fill their arms with brightly printed garments from the shelves without even looking at the design or size... Some were pickin up all that they can see exceeding what they can carry!... fortunately the ambulances were on high alert!

In Dubai (There aren't many things which will have 200 people queuing patiently outside a store from 5am. Versace for H&M apparently will), shoppers reported H&M stores selling out of the entire collection in under 30 minutes - with many pieces arriving on eBay moments later. Smart ones (women) headed immediately after the women's collection was vanished in minutes to the Men's section & got superb "Unisex" pieces, some are even better than the Women designs!

After this huge success, even before the official launch looking at the amount of the celebs who supported the collaboration, the amazing campaign and outstanding collection it was very clear that  THE RISE AND RISE OF DONATELLA VERSACE was around the corner! 
(below Donatella arriving to the London H&M shop greeting the shoppers at the day of the launch)

Donatella Versace has yet again proven her business credentials by designing a Versace collection for H&M, immediately raising the profile of the family firm. The 56-year-old took over as chief designer of the Italian fashion label when her brother, Gianni, was killed on the doorstep of his Florida home in 1997. The company is one of the last truly family-owned fashion houses.

Donatella is Vice President of the Versace group and owns 20 per cent of the entire stock market assets of Versace.

Her brother, Santo Versace, owns 30 percent and Donatella's daughter Allegra Versace inherited 50 per cent of the company stock after the death of her uncle, Gianni. Allegra inherited $700 million on her eighteenth birthday and was also given Gianni's villa on Lake Como, and a large townhouse in Manhattan. While the family firm's reputation is no longer what it was at its peak in the Nineties, Donatella and Co. will hope that this collaboration will boost their reputation... and their revenue.


Versace for H&M - Official Commercial