Celebrities are obsessed by Wildfox couture t-shirts! also the Fash Mad Avenue!!! ( I have witnessed that) Some of their loyal followers are Halle Berry, Ashley Tisdale, Jennifer Lopez, Taylor Swift, Vanessa Hudgens, Paris Hilton, the lovely Kim kardashian ( who's engaged now:) with a 20+ carat gem) I completely admire the smart girls behind it but the shirts!!! I mean apart from having an unsurpassed quality I feel that anyone can do these designs! nothing exceptional and nothing about the designers "Emily Faulstich and Kimberly Gordon " story of scouting around for vintage stores to be inspired, but again maybe the fans are attracted to the simplicity and wittiness or to the fact that celebrities are wearing them...
I've checked them out at DASH, les Kardashians boutique in Springs Soho, I personally liked the sequenced ones, they are more expensive but at least you feel that some effort was put into the design.
Since I mentioned DASH, well i was so disappointed not to see more Kardashian designs, except the tees, bottled water, candles and fragrance, the boutique is multi-brand, the choice of the 3 sisters.And yes people are still lining up to enter the boutique, on the door a huge bouncer asking them to take the line, once inside you feel that it is just another boutique, nothing shouting "Kardashian Style" except for few pieces that i wouldn't even try on, also on the middle wall of the boutique 3 big frames of their pictures, people usually take souvenir photos there or in front of the shop :)
Am not being negative about the Kardashians, but I think they should put more effort in making DASH a real fashion destination and not a place where people go hoping to meet them or to find Z Kardashian fashion "style" and get disappointed...
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