Tuesday, May 10, 2011

Bvlgari Continues Saving the Children...Someone Heard the Call

Following the successes of the Rewrite the Future Campaign in 2009 which already raised more than $9 million. Today they’ve committed to  $7.4 million to support Save the Children quality education programs around the globe and they’ve created again a gorgeous ring,  in my opinion better than their  silver/accessory collection by far! The new ring emulates the unique design of the B.zero1 jewelry line, Sterling  silver with black ceramic, the piece is a classic shape that plays well with other baubles, or packs a punch when worn alone.

Bloggers around the world Band Together for Bulgari and Save the Children! (this is an invitation to our Region’s bloggers to participate in spreading the word, hoping that in Bvlgari’s next initiative we will be considered as major players in their campaign)

Celebrities Check Them out Click Here have pledged their support to Save the Children. To spread the word, 33  bloggers to show us their best philanthropic fashions, the results were heart-warming and undoubtedly stylish. With their hands on their hearts, most kept their ensembles minimal opting for classic duds so the ring could take center stage. 

I've got creative! am planning to tie mine to a string to create a simple charm necklace!
It's also perfect for a thoughtful gift (Dhs.1900) for the second edition, the first edition (Dhs.1800)
Head over to Bulgari In case it slipped your mind (the collection has been instore for over 2 months now)to contribute: $75 of each purchase goes directly to Save the Children.

Someone Heard The Call: UPDATE October 13 2011:"Reina" Brand UAE Heard the call in our Region  and took action just before end of the year & for a very dear cause, especially to Women Bloggers, isn't that great! they've  come up with a bracelet called “Flutter Love” made up of two hearts forming a butterfly, representing the art of giving love and allowing it to flutter and reach women suffering from “Breast Cancer”. In creating this campaign they have 3 bloggers as the face of the campaign, It's a  good step from marketeers around the region, in acknowledging the influence of bloggers & blogs that are reshaping the public relations, public opinion,  and yes Fashion too...   I really hope that there will be many to follow in bigger campaigns... (Bulgari ( Our Region) people are you on social media or following any Blog? Can't see you anywhere! just follow Bulgari International strategy, and I can guaranty the positive outcome!)

1 comment:

Unknown said...

For those who got the ring pls. send me a picture of you with your hand on your heart similar to above picture, it would be great to have our own pictures posted in support of the campaign!

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