HIGH THINKING...Prada ‘From Drawings to Pictures’ Exhibit

Prada‘s approach to marketing–whether that’s through the internet, billboards, or within its own boutiques–is usually a mix of high fashion, high art, and high thinking. That’s why am psyched for the brand’s latest exhibit and thrilled to be in one of the cities where the exhibit is taking place, “From Drawings to Pictures,” which highlights two new, limited edition styles from its Minimal Baroque eyewear collection.

Instead of, you know, just putting out an advertisement, Prada asked three illustrators to interpret the glasses through drawings. Then Vogue Italia and Prada chose eight photographers to create pop/comic-inspired images of the sunnies. There’s something quite surrealist about the whole thing.

The result is a mini-exhibit on display at Prada stores in Milan, New York, Madrid, Paris, London, Istanbul and Hong Kong starting today. 

It’s fitting that Prada enlisted artists to sell sunglasses that are like mini works of art. According to the release: “Curves, friezes and bas-relief effects are the main design features of the Minimal-Baroque. The colour combinations: white/blue, white/black and white/honey with the choice of acetate, seamlessly coordinate the lines of the frame front and arms sculpted into rococo curls, whose decoration is the distinctive feature.”

Artists: Ivo Bisignano, Marcela Gutierrez and Andrea Tarella