Macy’s unveiled its newest fast-fashion collection, this one designed by Karl Lagerfeld, on Wednesday evening in a SoHo gallery that had been decorated with multiple portraits of Mr. Lagerfeld in the front and images from a related ad campaign in the back. The ads show Coco Rocha, photographed by Mr. Lagerfeld, wearing his clothes in a library setting, not that they seemed particularly bookish.
What struck me about the designs, actually Mr. Lagerfeld’s second endeavor into the mainstream market, after his pioneering collection for H&M in 2004, was how much more sophisticated they seemed. (They will be at Macy’s on Aug. 31.) His earlier work for H&M, as I recall, was more focused on T-shirts bearing his image, some nicely Euro-styled tailored jackets, too-tight turtlenecks, a couple of black silk dresses and shirts with stiff high collars. They were his signatures at the time.
But for Macy’s, which showed only half the collection at the event, Mr. Lagerfeld offered a broader range of day dresses and suit-y looks in rich-looking fabrics that offered a little more versatility: a simple black blazer with drainpipe sleeves, shown over a two-paneled wrap dress of white cotton and black wool, or a short skirt and matching sporty jacket in a silvery tweed printed to look like snakeskin. Most of the items are expected to cost less than $300, and most of them looked worth it. Still, Mr. Lagerfeld couldn’t resist a few indulgences, like a couple of dresses with high collars and, of course, a pair of self-referential T-shirts.
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