David Beckham on Victoria Beckham footsteps!

David Beckham follows in the footsteps of his designer wife Victoria. Together with H&M, the famous soccer player and style icon will make a bodywear range for men available to millions of fans globally.

The long-term alliance will allow David Beckham to produce and exclusively sell his new DAVID BECKHAM bodywear line in around 1800 H&M stores in 40 countries worldwide, with new products being created seasonally. The initial range will be launched to coincide with Valentine’s Day 2012 from February 2nd.

"Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” Beckham said. We say we are so positive about the ad campaign if David is modeling!

(the pictures above are from previous campaigns as Armani where david was modeling, not the H&M campaign, so image what more can be done for his own brand!)